Marketing
PURPOSE
To increase awareness and elevate perception throughout the region of the San Diego and Imperial Counties community colleges and Career Education programs
Leads
Molly Ash
Program Manager
Monica Romero
Dean, Business & Technology, SD Mesa College
Julie Lanthier Bandy
Director, Communications, Marketing and
Public Affairs, Palomar College
2023-2027 Goals
- Continue to increase awareness around Career Education programs in San Diego and Imperial Counties
- Address the regional priorities and directions with the appropriate marketing strategies
- Continue annual data analysis and informed decision-making through an equity lens to define marketing audiences and strategies
2023-2024 Goals
- Continue to increase awareness around Career Education programs in San Diego and Imperial Counties
- Address the regional priorities and directions with the appropriate marketing strategies
- Continue annual data analysis and informed decision-making through an equity lens to define marketing audiences and strategies
- Engage with local college/district marketing professionals to share best practices on research and campaigns, including the College-Based Marketing investments
- Launch Regional Military Affiliated Campaign
2023-2024 Projects and Strategies
Regional Awareness Campaign
Creation of several regional marketing campaigns focused on increasing awareness of the SDI community colleges with a focus on culturally inclusive language and messaging.
- Spanish-language campaign to reach Spanish-speaking community: prospective students and their families, high school counselors, employers
- Military campaign to reach veterans and military-affiliated community members
Micro Campaigns
- Out-of-Home campaign to reach prospective students and their families, high school counselors, employers via outdoor messaging tactics, such as billboards, bus wraps, and movie theater advertisements
- Digital campaign to reach target audience members via digital banner ads
- Broadcast campaign to reach target audience members via English- and Spanish-language advertisement on television and web-based viewing platforms
- Streaming campaign to reach target audience members via streaming platforms
- Social media campaign to reach target audience members via social media
Systemic Alignment of Communication Efforts
Monthly meetings to align marketing efforts involving representatives from campus Public Information Office, Career Education (i.e., faculty administrators, faculty), student services, noncredit, adult education, K–12, and employer engagement.
Materials and Resources
Collateral
Infographics
Please visit the Resources Page to find meeting agendas and minutes.